Services for Athletes

Purpose Discovery & Cause/Values Alignment

An initiative that guides athletes in uncovering their core values, social passions, and lived experiences- empowering them to build a foundation for lasting, authentic impact.

Key Deliverables: 

• One-on-one values and purpose discovery meetings

• Impact Opportunity Map

• Blueprint for Action (First 90 days)​​

Micro Impact Planning

Creation of community engagement initiatives that integrate with an athlete’s athletic and professional responsibilities, ranging from volunteering and digital advocacy to nonprofit-led  activations.

Key Deliverables:

• Values and Cause Mapping Presentation

• Community Engagement Schedule Customized to Calendar

• Storytelling and Media Positioning Framework

Long-Term Impact Plan (Legacy Project Design)

Comprehensive roadmap that lays out an athlete’s vision, goals, signature programs, funding strategy, and long-term social impact legacy.

Key Deliverables: 

• Impact Vision Statement

• Strategic Roadmap (1–3–5 year)

• Flagship Program Concept Ideation

• Branding Package (Optional)

• Storytelling and Media Positioning Framework

• Foundation/DAF Setup (Optional)

• Partnership Development Framework

• Operational Plan (events, budgets, KPIs, funding)

• Legal Compliance Checklist (IRS, NCAA, Gov)

• Progress reporting template for donors, alumni, admin

Storytelling & Media Positioning Framework

Help athletes build a personal narrative that connects their sports platform with their social impact goals. Can be used for interviews, NIL deals, or recruiting speaking opportunities.

Key Deliverables:

• Personal Impact Bio

• Legacy Messaging Framework (Who i am, what I stand for, why I care)

• Story Angle (Ex: Overcoming adversity)

Brand Development Package

Exploration into an athlete's personal branding, extending their image and likeness into a recognizable brand that is associated with positive change in the community.

Key Deliverables:

• Logo, typography, and color palette design

• Messaging framework aligned with values

• Cause mapping strategy

Ongoing Strategy Calls

One-time calls to refine branding, measure impact results, and adapt strategy over time.

Key Deliverables:

• 45 minute call to adapt strategy over time, evaluate impact, and refine branding.